Consumer paradox: As media turn less negative on genetically modified crops, Canadian consumers remain ambivalent about innovative food products – Genetic Literacy Project

Canadians have high trust in Canada’s food safety system, but not new food productsGauging consumer attitudes to genetically modified (GM) crops has been taking place for over 20 years, with results showing gradually increasing acceptance. A recent study found an 80% decline in GM crop-related social media posts and more balanced mainstream media reporting. The authors of this research indicate that both forms of media may be developing more favourable views of GM crops and biotechnology. But is this the case when it comes to the Canadian consumer and their food, have their concerns changed since the first GM products were approved in the 1990
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