Driscoll’s launches Tropical Bliss strawberries alongside new sensory wheel – ‘ FreshFruitPortal.com

Driscoll’s announced the release of another premium strawberry and unveiled its new Sensory Wheels, which map the full sensory spectrum of the berry eating experience.
— Read on www.freshfruitportal.com/news/2022/05/26/driscolls-launches-tropical-blis-strawberries-alongside-new-sensory-wheel/

Biocontrol: How strawberry growers are leading the way

Lane Stoeckle, a crop and pest control advisor speaks about biocontrol and how predatory mites are used to manage two-spotted spider mites.
— Read on www.freshfruitportal.com/news/2021/11/29/biocontrol-how-strawberry-growers-are-leading-the-way/

California company to grow gene-edited strawberries meant to stay fresh longer | KTLA

An Idaho company that successfully brought genetically modified potatoes to the market announced an agreement Thursday to help a California-based plant breeding company grow strawberries they say will stay fresh longer and have a longer growing season. J.R. Simplot Company and Plant Sciences Inc., both privately-held companies, said they expect to launch the first commercially […]
— Read on ktla.com/news/california/california-company-to-grow-gene-edited-strawberries-meant-to-stay-fresh-longer/

Gene editing could yield tastier blackberries and raspberries with longer shelf life | Genetic Literacy Project

Like your berries? Pairwise …. is working to put more options on supermarket shelves. It has partnered with California-based Plant Sciences, Inc. (PSI),
— Read on geneticliteracyproject.org/2020/04/17/gene-editing-could-yield-tastier-blackberries-and-raspberries-with-longer-shelf-life/

California grows 90% of America’s fresh strawberries. Does pesticide dependence threaten the industry’s future? | Genetic Literacy Project

gricultural abundance is a pillar of the California dream. In 2016 the state turned out more than US$45 billion worth of meat, milk and crops. Long before
— Read on geneticliteracyproject.org/2020/04/01/viewpoint-california-grows-90-of-americas-fresh-strawberries-pesticide-dependence-threatens-the-industrys-future/